Justifying Your Argument In Terms Of Their Stakeholders, How Would You Describe The Virgin Groups` Social Responsibilty Stratagies?

The social responsibility strategies of the virtuous aggroup opened been to a greater extent and varied . The group has been confused in many efforts on the local national , regional and world(prenominal) scale that stomach sought to improve the lives of the people within the various communities . The earthly concern of a sub- play along called unadulterated commingle as a charitable organization gives the company a united platform from which to open its programs that are of social derive . The potential impact of these measures on stakeholders is wide and far-reaching , since its stakeholders range from shareholders and owners to the arrant(a) Companies employees , partners , suppliers , and customersThe program Heaven s Angels by Virgin seeks to raise funds in to address the name of health care delivery to the remote rural communities of sub-Saharan Africa (Virgin merge , 2007 . Upper level stakeholders such as owners , shareholders , and managers ability consider this project to be of great value to their Virgin holdings as , on a humanitarian level , it offers them a chance to give back to the community from which many of them apprehend up derived their wealth . Even employees as stakeholders benefit in this room from these measures . Plus the fact that Virgin is involved in such an important project increases its presence around the nut and strengthens its potency as an international company . This improves the standing of the company and ability have the effect of strengthening the Virgin s rate on the stock market . It can be seen , and so , that owners and shareholders benefit financially from these efforts at social responsibilityVirgin is also involved in environmental efforts at reducing the effects of global thaw . In September of 2006 , the Richard Branson (the comp any s chairman ) announce a plan to cut gre! enhouse gas emissions from its mental strain make it by as much as 25 (Virgin Atlantic , 2006 .

The investing should cost owners and shareholders approximately 3 million (2006 . heretofore , the impact that such a plan (if apply ) would have on the environment could serve as bonus for environmentally-focused travelinglers to sprout faithfulness to the Virgin brand of air travel thereby increasing revenue from Virgin Atlantic . what is more , this loyalty could transfer to other industries in which the Virgin Group does fear Therefore , a 3 million investment by stakeholders may return much more in revenueReferences Virgin Atlantic (2006 . Virgin Atlantic chairman sir Richard Branson unveils plans to cut carbon paper emissions from aviation by up to 25 London : Virgin . Retrieved on January 21 , 2007 from http /www .virgin .com /news /default .asp ?sy 2006 ey 2006 sm 9 em 10 cid 0 nr 121 kwd global 20warming newsId 800 pst yesVirgin Unite (2007 . Heaven s angels Virgin Unite . London Retrieved on January 21 , 2007 from http /www .virginunite .com /virgin_ho .phpPAGEPAGE 2Virgin social responsibility...If you want to get a total essay, order it on our website: OrderCustomPaper.com

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