Business English

outline of Ocean special K Website 1. Introduction In the last decade, the victimization of website, tourism discourse, and the application of visual origination have big impacts on the husbandry and society. This paper is to go bad the homepage of Ocean Park Hong Kong in terms of its discourse semantics, delivery and characters used. Systemic usable Linguistics (SFL) and other linguistic features, image aspects such as salience and the logo argon examined. Applications of multimodality be discussed separately, as salubrious as being evaluated as a combination to render the honorable meaning of the text edition. 2. Systemic operating(a) Linguistics Analysis SFL refers to genius of the main functional theories of delivery, which focuses on context of situation in relation to context of culture. It contains three register variables in language describing the context: field, means and tenor. (Halliday 1985) 2.1 Field Field manly includes what is dif ference on and the text content. (Martin 1992) Regarding the homepage, it is to orient readers to explore information by means of an overview with diverse categories. 2.2 Mode Mode refers to the channel that the writers selected to communicate. Consideration of the effectiveness among secern channels before is preferred.

(Martin 1992) In the website, multi-modal channels including written text, images, animations and hypertext ar applied. 2.3 Tenor Tenor is defined as the relationship among writers and readers enacted through language, which also refers to status and formality (Martin 1992). Regard ing the homepage, it tries to establish the ! instinct of experience and familiarity by lowering the formality and status. 3. Language Analysis Although there are not many words in the homepage in comparison to the images, the language arouses interest from readers by applying somewhat descriptive words. Since the around important readers are the tourists, the use of language is very logical with the claims of Dann: Tourism...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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