Canadian Journalism

The Challenge of New Media to Canadian News BroadcastingWith the arrival of invigorated media , or to a greater extent popularly called Web 2 .0 moving-picture show-streaming , mp3-streaming , and blogging , the temper of sharing information has dramatically change overd . The underlying concept install end Web 2 .0 is the ability of end-users to comment and change surface compel their own cloy . There are several(prenominal) changes world initiated by new media . For one , nub is now beingness digitized so that it tush be easily published online , users empennage also personalize content with with(predicate) their blogs and their personal sites at that place is also democratization because it is easier to share and distribute content through the net (Haarsager , 2006Canadian intelligence information broadcasti ng networks have utilised several features of the New Media to revitalize their operations . Take the type of Canadian Broadcasting Corporation , which initiated sack-streaming of its radio program since the primeval nineties . Furthermore , it has implemented podcasting to take into account the changes in the habits of their listening (CBC .com , 2007 . There is a glaring lack of video content on the site , however . Given the popularity of youtube and separate video-streaming sites , mess are now turning more and more to the net income in watching tidings and other online content (Mabillot , 2007 Although there is still a discrepancy in the impost of the net income Canadian media viewers and consumers have already change magnitude their cognisance of user generated content and Web 2 .0 platforms in the Internet . Audience participation in online news and information has increased (Canadian Urban Institute , 2007As things stand now , Canadian news organizations have st arted the transition in employ New media su! ch(prenominal) as online videos , podcasting , blogs and other platforms .

Yet , this is still not adequacy to cater to the increasing need of viewers and audiences in foothold of interactivity of online contents and other platformsReferenceCanadian Urban Institute (2007 . broadband in Ontario from an Urban and Regional Perspective . Retrieved 23 January 2008 from HYPERLINK hypertext ship protocol /canadianurbaninstitute .com /media /pdf /Broadband_Master_Document_N ovember_14 .pdf http /canadianurbaninstitute .com /media /pdf /Broadband_Master_Document_No vember_14 .pdfCBC .com (2007 . Canadian Broadcasting Corporation We bsite . Retrieved 23 January 2008 from http / wind vane .cbc .caHaarsager , D . L (2006 . Through the looking glass to commonplace Broadcasting 2 .0 . Current .org . Retrieved 23 January 2008 from HYPERLINK http /network .current .org /web /web0603haarsager .shtml http /www .current .org /web /web0603haarsager .shtmlMabillot , D (2007 . drug user Generated meat : Web 2 .0 Taking the Video area by Storm . Communication and Strategies , 65 (1st quarter , 39-49...If you need to energise a full essay, order it on our website: OrderCustomPaper.com

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