Brown Chicken

CASE SYNOPSIS Marketing problem of cryptical& embrown spendthrift pabulum 145 Bach Mai Hanoi I. inception 1. The immediate pabulum constancy in Hanoi closely(a) feed eating houses in Hanoi in young years are often compared with mushrooms after a knockout rain. It is hard to list out the precise anatomy of in all immobile nutrient restaurant in the city including rough of famous names such as KFC (20 restaurants) , BBQ (13), Lotteria (16), and numerous of another(prenominal) cutting-comers in this play ground. This is due to the fact that extravagant food has become a popular and favorite food of anyone who postulate food for convenience and food for enjoyment, especially the youthfulness. Fast food manufacturing, therefore, is attracting more players to this full of potential field with the propensity to fool profit in the fast way. 2. sizable and brownish Rich & Brown Chicken, a Korea n fast food brand, is the modern face in the Hanoi fast food constancy. It was engraft in 2007 in the context that the fast food industry is grooming in Hanoi. Below is the information of Rich & Brown.

| denounce name |Rich & Brown fast food | | ships company |Rich & Brown Joint Stock Company | | bay window |145 Bach Mai Street, Hai Ba Tr! ung District, Hanoi | |Target customers |The youth in Hanoi | II. Status 2007: Rich & Brown fast food brand was launched. [pic] Picture 1: Rich & Brown fast food restaurant 2007-2011: ? Rich & Brown began to take to the woods with one restaurant at 145 Bach Mai Street. ? by and by opening and runnel some promotion campaigns, the sale was poor. ? The customers visits to the restaurants were not high. ? Few hatful knew about Rich...If you want to get a full essay, entrap it on our website: OrderCustomPaper.com

If you want to get a full essay, visit our page: write my paper