III .Gramsci s Theory of HegemonyA modification of Marx s ideology is evident in the idea of Antonio Gramsci , himself a Marxist scholar . His concept of hegemony appropriates the handle of index and domination , in which one group and its ideas overpowers the serenity (Littlejohn Foss 2008 , which then pertains particularly to the ruling class . This mindset identifies the growth by which this group acts as the leader , that uses its own accounting of messages to apply even to those outside of its economic parameters . According to Gramsci s view , this ideology of hegemony can be judged as effective if it has the gift to connect with everyone and urge them to act on a true c completely or position while it favours a particular proposition group in terms of interest and benefit , it in conclusion acts as the glu e that keeps all classes to learnher (Stevenson 1995 . It was Gramsci s thrust to shine a unifying intellectual system among classes within societies , which would in all probability be educational and political in part (Monasta 1993 , and this is clear what had guided the thinker throughout his particular thoughts on media and its hegemonic image in said groupsBecause media is said to participate beyond its constituted role in the message production and distribution touch , it is not entirely surprising that people of mixed classes - from the middle class to the masses - would consider using it as a programme by which their ideals should be communicated . In this aspect , it is as Gramsci believed to be a continuous process , as the fight for power within a society and nicety never be static the use of media would then be another prick by which the seat of power is unconquerable . Delving beyond the true Marxist analysis , Gramsci s concept claims that the inward ness of hegemony reaches far...If you want t! o get a full essay, order it on our website: OrderCustomPaper.com
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