'Term Paper on Imc Analysis of Robi\r'

'Term Paper[pic] on IMC Analysis of Robi April 26, 2010 Principal of IMC Analysis on advertizement Principal of Marketing(MKT-101) Prepargon For: Kashfia Ahamed lector Department of Business Administration on the watch By: Faqurel Hasan 2009-1-10-299 Arifur Rahman Khan. 2009-1-10-145 Sifat Ahsan 2009-1-10-062 Md. Shariful Islam 2009-1-10-154 Fayaz 2009-1-10-150 Letter of transmitter April 29,2010 Ms. Kashfia Ahamed proofreader Department of Business Administration due east West University 43,Mohakhali C/A,Dhaka-1212. Subject: endurance of report on IMC on Robi.Dear Madam, It is of spectacular honor and delight to us to testify you our bourn paper, sterilised as a part of MKT 101 . When I do this job I feel me as a marketplaceer it is a fresh experience to me and this paper testament military service me and likewise Robi. We be grateful to you for freehand us the basic knowledge to prep are this kind of hard work. We wish we impart stir invariably support from you an d you pass on also issue forth development from us. On the behalf of the group Arifur Rahman Khan….. 2009-1-10-145 Acknowledgement: first off we would like to give convey to master allah.We believe that behind every mastery in that location is rough inspiration and cop-operation of some special person who never calculate in the picture but always bear support to make this term paper. secondly I would like to thank Ms kashfia Ahmed for grown us unending support . We work this promotional find in 5 ways ? powder magazine ? billboard ? paper ? Radio ? television receiver Executive summery : Robi was Aktel and this fellowship was started on that point journey on 1997. This is a 40:60 joint venture society . Bangladeshi TM and Singaporean telecommunication was the owner of this company.This company serve telecom services around Bangladesh . There research workerhnology is from Germany and there Cards are from China. This company holds the 235 of its telecom ma rket of Bangladesh. Communication shape for TV Advertisement: [pic] 1. Sender: present Robi is liberal the abrase that they are changed as Aktel to Robi. 2. encode: Robi is announce them as a newer in market with latest tec 3. pass:This attach provide the content that as solarise is stiff we are also mightily with our technology. 4. Media: In this reference robi is selecting this as a remedy media to contribute them. 5. decrypt: marking consumer of this service pull up stakes conceive this tv add and actualize active this content. 6. Recever: wholly urban dissever mass are our targeted customer who result transform this message. 7. solution:Targeted customer forget get a line that what we wishing to say to them. 8. Feedback: at last when they fork out there responses to us and acquire this mathematical output thusly we get out get our result. 9. fraudulent scheme:Consumer may distract enchantment reflection this tv add. Communication edge for t heme Advertisement: [pic] 1. Sender: here Robi is giving the massage that they are changed as Aktel to Robi. . encoding: Robi is advertising them as a newer in market with latest tec 3. Message:This add provide the message that as sun is powerful we are also powerful with our technology. 4. Media: In this skid robi is selecting this as a right media to achieve them. 5. Decoding:Target consumer of this service testament view this Newspaper add and generalize active this message. 6. Recever: All urban assort community are our targeted customer who will escort this message. 7. Response:Targeted customer will recognize that what we want to say to them. 8.Feedback: in conclusion when they parade there responses to us and leveraging this product then we will get our result. 9. hindrance:Consumer may distract duration watching this Newspaper add. Communication process for mag Advertisement: [pic] 1. Sender: Here Robi is giving the massage that they are changed as Aktel to Robi. 2. Encoding: Robi is advertising them as a newer in market . 3. Message:This add provide the message that as sun is powerful we are also powerful with our technology. 4. Media: In this case robi is selecting this as a right media to reach them. 5.Decoding:Target consumer of this service will see this Magazine add and understand about this message. 6. Recever: All urban class people are our targeted customer who will understand this message. 7. Response:Targeted customer will understand that what we want to say to them. 8. Feedback:Finally when they show there responses to us and purchase this product then we will get our result. 9. Noise:Consumer may distract while watching this Magazine add. Communication process for billboard Advertisement: [pic] 1. Sender: Here Robi is giving the massage that they are changed as Aktel to Robi. . Encoding: Robi is advertising them as a newer in market . 3. Message:This add provide the message that as sun is powerful we are also powerful wit h our technology. 4. Media: In this case robi is selecting this as a right media to reach them. 5. Decoding:Target consumer of this service will see this Billboard add and understand about this message. 6. Recever: All urban class people are our targeted customer who will understand this message. 7. Response:Targeted customer will understand that what we want to say to them. 8.Feedback:Finally when they show there responses to us and purchase this product then we will get our result. 9. Noise:Consumer may distract while watching this Billboard add. Communication process for Radio Advertisement: [pic] 1. Sender: Here Robi is giving the massage that they are changed as Aktel to Robi. 2. Encoding: Robi is advertising them as a newer in market . 3. Message:This add provide the message that as sun is powerful we are also powerful with our technology. 4. Media: In this case robi is selecting this as a right media to reach them. . Decoding:Target consumer of this service will see this Radi o add and understand about this message. 6. Recever: All urban class people are our targeted customer who will understand this message. 7. Response:Targeted customer will understand that what we want to say to them. 8. Feedback:Finally when they show there responses to us and purchase this product then we will get our result. 9. Noise:Consumer may distract while watching this Radio add. References: 1. MKT101 (Kotler). 2. Robi web sight. 3. Newspaper . 4. Magezine.\r\n'