Marketing Channels Essay

Suppliers should not deal with intermediaries who ar more effective than they are. grapple this statement. If a supplier deals with strong intermediaries, they testament probably exercise power oer him. As they are able to cater him with more utilities (value, benefits and satisfaction). However, if there are umteen strong distributors in the market whirl similar packages of benefits and utilities.Then there leave be no harm for a supplier to deal with a more powerful distributor or intermediator as they will no seven-day be so special and powerful since they know the supplier can thrust to a any other go- in the midst of anytime (they are easily replaced). whence, the level of colony of the supplier on the intermediaries will be lower. Another way is to excel in logistics when dealing with downstream channel members. Therefore increasing their rewards for doing business with the supplier and befitting difficult to imitate.In turn, channel members experience markets and are the faces of their producer to those markets. Question 4 We should not deal with powerful suppliers. They are sure to ab give us, after they use us. Debate this statement, often hear in the meeting rooms of distributors and gross revenue agents. As the usual channel involvement is a zero sum impale where the gains of one political party are the breathing out of the other. Many problems may arise between channel members till they actually meet a compromise where each party is satisfied and is able to see where he benefits from the relationship and cooperation.