Samsung Electronics Strategic Analysis

The system of Samsung Samsungs strtegy has many admirable things to gip . One of the point to make the success of Samsung is its managers interested in long-run growth rather than short-run profit. .Strategic thinking of the Samsung Group is focused on developing target market and making a huge calculate on them. That s the reason we dont mention the short-term stratgy of Samsung bacause it isnt the main point of Samsungdodge and we rat learn scarcely a little thing from it. Come back to the long-term strategy of Samsung, we can devide it to 2 periods.Before the lawsuit with orchard apple tree Unlike other mechanical man ph nonpareil makers, Samsung chose a very different way which is competing head-to-head with orchard apple tree in the high-end smartphone segment, by creating products that have a similar design to the iPhone that do not forget to put effort for the low-range smartphone in club to control market share and create great motivation for the beetleweeds brand name. While its competitors like Apple concentrated on creating new modernistic products, Samsung waited their competitors test the market and then they determine the around suitable time to break into.It created the similar smartphones with those of other companies but better, fast-breaking and cheaper. When taking part in , Samsung will dominate the market with a series of models with various improvements that competitors can not keep up . This strategy has an interesting name in Vietnam di t? t, don d? u. With this strategy, Samsung has many advantages when it has known the strengths or the wickness points to make the success and failure of its competitors.So it can decrese the risk when taking part in the market. After the lawsuit with Apple After having created a buzz in the market, Samsung started to follow their own management that the Galaxy S III is the most typical example. No one can complain about the copyrihts when they compared the Galaxy S III to the iPhone 4S or iPhone 5. With products like the Galaxy S III or Galaxy Note, no one dared to say that Samsung copies competitors, they just rely on its opponents to make innovative products.