Mt 355 Unit 2

Kinshasa foreign African Cuisine and Culture Jennifer Johnson MT/355 Marketing Research Theodore Alex 5/1/2012 Introduction The purpose of this paper is to refer to the case Kinshasa afield African Cuisine and Culture, define the problems that appear regarding this case, and delivering to find answers and solvents to these problems. As it can be noniced in the case, there be trade problems regarding this art. There are two interrogative moods that need to be addressed.The first question is round the type of information that involve to be collected to dish diagnose the merchandise problem in this case. The second question, however, it is interesting because it asks to throw a list of probing questions that should be asked the owner of the eating place to athletic supporter him specify investigate problems and likewise the managers decision problem. Kinshasa overseas The case goes this way. Youlou Kabasella is an African entrepreneur that had a byplay running in his own country.It was a restaurant that was opened for more that 14 years. However, since the semipolitical context was not advantageous, the owner decided to move with his family in the united States. He manages to open the same business he had in his cornerstone country, in the downtown area of Columbus, Ohio. However, the strategy chosen by the entrepreneur with respect to his business may not be appropriate since it does not show any positive results. He considered keeping most of the aspects of his business similar to his home country.The paper tries to identify the problem and spot true solutions through trade research. Before getting deeper into this concept, the term merchandise research must be defined. According to Churchill, Brown, and Suter (2008), marketing research represents the function that connects the consumers to the vendor through information that is used in identifying and defining marketing problems and also opportunities. Marketing research helps gene rating, refining, and valuating marketing actions it helps monitoring performance and it enhances the understanding of marketing as a complete process. A research consultant requires unlike valuable data from Mr. Kabasella to identify the problem of his inefficiency. At first, a marketing consultant would require Kabasella information about his advertising and promotion practices, about the local anesthetic customer preferences and habits, precise information about the prices and his menu and business activities, and other information as well.Here is a list of questions that a marketing consultant addresses Kabasella to help him with his business problems 1. How come most of your products are African based? 2. Why did you choose to advertise without using the most fundamental advertising mean which is the Internet? 3. Did you consider doing a marketing abbreviation to determine your potential contest in this area? 4. Did you consider pass free meals or other points of attractio n to try and increase the do of customers? 5. Did you consider selling more local products?Conclusion These from above are only few of the potential questions that a marketing researcher needs to ask the employer to help him with his problems. The marketing researcher needs to focus identifying the competition for this company it also needs to focus on advertisements and promotion to involve the company in the list of the customers. The will have to find the comme il faut marketing mix, which refers to product, place, price, and promotion (the four Ps of marketing) to help the company buy the farm more efficient and profitable.It clearly needs to add more local meals and drinks to its menu it needs to use and promote local bands in the restaurant because clients would come and serve meals that they are aware of (at first), and then they may try to choose the African specialties. There are many elements to be considered the solution to this case is not difficult to be identified and implemented. Reference Churchill, G. A. , Brown, T. J. , & Suter, T. A. (2008). introductory Marketing Research (7th Ed. ). Cengage Learning.